What is Home Merchandising?

It is a design system of creating a "product" out of your home. Making it, in a sense, a "model home". As any successful product, it needs to appeal to as many of its' target market customers as possible. The goal is to make a good first impression, allowing the buyer to imagine themselves living in your home. The idea is to de-personalize and remove the clutter from your home. During our initial consultation and walk through, we take notes of the changes you need to make in order to have the best impact when touring the home begins.

Additionally, a home should have great "curb appeal"! That is, looking good from the street, in order to entice the buyer into the home. When your home is merchandised, it will feature each room at its best. You want to create a showcase, so it can sell at the highest price and in the shortest amount of time.

A seller only has control over two factors:

• The List Price
• How their home looks

What do we do?

• Create a broad appeal
• Use “Buyer’s Eyes”
• Rearrange, refresh, reduce
• Color, Clean, Clutter-free, Sell the space and not stuff

Use “Buyers’ Eyes” – looking for those things that are features to enhance in the home- a fireplace, lovely view features to enhance in the home – and we’ll refocus the room to play up to those area. We will also work to minimize distractions or detractions in the home – ugly view, odd configuration, etc.

We use a variety of techniques – including rearranging, refreshing the interior with color and reducing the number of objects – a buyer needs to be able to mentally move into a home. We use color to add appeal and warmth, and make sure the house is clutter-free. When to Home Stage:

You will want to stage as soon as you decide to sell your home. With the help of a Realtor, you will have a "brokers' tour" and an "open house". A staged home will stand out among the other homes during these promotional events

34 Nani Luna
Wailuku, HI           96793
(808) 891-8800   -  Kihei
(808) 871-8801 - Kahului
(808) 669-8800 - Kapalua
(808) 244-8802   -   Fax
e:   valorie@idsmaui.com